Every client needs the same twelve runbooks documented, and you start from scratch each time.
Capture once, then deliver per client under their brand. The runbook you recorded for one onboarding becomes the starting point for the next, exported in whatever format their procurement asks for.
Three sentences from delivery leads.
“We document the same onboarding for every client from zero.”
What Cairn does:
Capture the process once. Per-audience variants and exports let you deliver it under each client’s brand without re-recording it.
“The handover doc is the deliverable and it is always late.”
What Cairn does:
The guide is generated from doing the work. The handover exists by the time the work is finished, in Markdown, HTML, PDF, DOCX, SCORM or JSON.
“Clients ask who has seen what, and we guess.”
What Cairn does:
Audience tagging, versioning, and an exportable audit log. The answer is a query rather than a recollection.
One client, then the pattern.
Not a migration project. Each week produces something usable on its own, so you can stop at any point and still be ahead.
- Week 1Capture during one real onboardingRecord the twelve runbooks while doing them for an actual client. No separate documentation phase.
- Week 2Brand and deliverWhite-label help center on their domain, their CSS. The deliverable looks like theirs, because it is.
- Week 3Export what procurement wantsSix formats, landing in a downloads queue and your inbox. PDF for the binder, SCORM for their LMS.
- Week 4Reuse for client twoThe second onboarding starts from the first. Variants handle what differs; the shared spine does not get rewritten.
Capture, variants, white-label, exports
The rest of the product is there when you need it. These are the parts this job leans on.
Record while delivering. Desktop capture covers client tooling that never had a web app.
Per-audience variants, six export formats, versioning with rollback, and a governance matrix across clients.
Hand a client’s team a walkthrough on their own system instead of a PDF they will not read.
Optional, but if you run support for clients too, it is the same inbox and the same knowledge.
Where Cairn is the wrong choice
Multi-client work has real edges here.
- A workspace is a tenant. Running many clients means many workspaces, and cross-workspace reporting is not built — the isolation that makes this safe is also what makes that hard.
- Content does not automatically sync between workspaces. Reuse today means export and import, not a live shared library.
- White-label starts on Scale. On Growth the help center is branded but the platform is not hidden.